In this past year as I have made a major career transition, the most important asset to my career is the ability to be seen as an innovator, an idea generator, or a “young thinker,” I’ve come to learn that doing this isn’t as easy as it would seem to be. I’ve learned that changes in my outlook on my life and career make it much easier.

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Programmatic media has taken a stronghold as a media buying strategy because unlike network behavioral and predictive targeting, programmatic is actually bought on a per impression basis than a per thousand basis. Although the budgeting is still CPM-based, parameters are based on individual users fitting a target description.

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