Mobile Advertising and Marketing Approaches for Reluctant Retailers
October 8th, 2015 Posted by Atlatl Media Big Data Analytics, Mobile Marketing, Retail Marketing No Comment yetI have spoken with many retailers and most have the same initial concerns about how to judge mobile marketing ROI and effectiveness. As a result, many retailers that could benefit greatly from this medium are instead doing very little, apart from using the medium more in a traditional fashion such as video branding ads and ads on apps.